In January 2011 Sarah Janks launched her first wedding dress collection. French fashion designer Roland Mouret encouraged Janks to begin her distinctive range and focus on her exceptional pattern cutting skills. She took this advice and designed an individual and unique range creating traditional contours with a contemporary slant. Before crafting her own collection Janks worked with many well-regarded labels including Jenny Packham and Jonathon Saunders. This experience gave her the expertise to design her own range.